Deliver Personalized Experience with a Customer Data Platform

The ability to provide personalized customer experiences is now an essential component of organizational success

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How will this whitepaper help me?

This whitepaper explores customer data platforms from a retail and CPG industry angle and seven key processes that lead to enhanced customer data personalization. These are data-centric strategies and solutions that CPG and retail brands can quickly deploy to be more nimble, efficient, and competitive.

Modern technology enables the collection and storage of vast amounts of data. Accordingly, most organizations now possess massive volumes of invaluable, first-party customer data. And yet few organizations have the ability to leverage that data to its full potential.

Customer data platforms let you create and maintain a richly descriptive, unified view of every single customer — a view made up of all data types and sourced from all data repositories, irrespective of departmental siloes. Quite simply, customer data platforms enable the personalized customer experiences that are so essential to modern organizational success

A global survey of 1,000 consumers found that 80% are more likely to do business with brands that offer personalized experiences — and customers that find personalization appealing are 10 times more likely to make more than 15 transactions in one year. In fact, personalization has been found to boost customer engagement, leading to 20% higher customer satisfaction rates and 10%-15% higher sales conversion rates.

The future of marketing is clear: Successful companies will be those that get to know their customers better, and CDPs are essential to making that happen.

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