Today, more than ever, consumers are in the driver’s seat. With unlimited purchasing options and a demand for immediate service, customer expectations are changing rapidly, and retailers must learn how to respond.
Significant changes in the industry have forced retailers to rethink how they connect with their customers:
- There is increasing demand to provide a frictionless and unified experience across all channels
- Operational silos in the supply chain must be dissolved to stay competitive
- Ecommerce has taken over as the transaction engine, while brick and mortar stores are becoming experience centers for the customer
- Associate training and task management are key to customer experience
This evolutionary shift calls for retailers to place the customer — what they buy, where they buy, and how they buy — at the forefront of retail planning. This data is the key to every retailer’s digital transformation, from empowering teams with the right customer information to ensuring a truly seamless customer experience.