Senior Marketing Manager, Demand Generation

About the postion

Does placing yourself in the customer’s shoes — with the ability to build powerful messaging they can connect to — come naturally to you? Are you of the mindset that, as a marketing visionary, support for all levels of the company is key? Is collaboration a real thing for you, and not just a buzz word everyone uses on their resume?

If you just thought to yourself — “OMG, that’s me!” — well then, the Senior Marketing Manager role at Hitachi Solutions might just be the job for you!

The work you will be doing and the impact you will make:

The ideal candidate can jump from high-level brainstorming to creating a detailed campaign roadmap with ease. They are strategic, tactical, and passionate. They are able to lead our team of experienced Integrated Marketing Managers down the various GTM pathways, across all channels — conceptualizing, implementing, and continually innovating our marketing programs in partnership with our awesome sales team. Creative strategy, campaign deployment, post-mortems? A given. How else do you continually improve on excellence and keep customers for life? 

We are seeking a high-performing B2B marketer and leader who thrives at the intersection of creative strategy, campaign deployment, and analytical review. You will have proven expertise in  marketing business solutions and services, executing campaigns targeted at driving new business, as well as expanding our customer base that ranges from upper SMB to large enterprises.

Interested? Then bring your proven expertise to the Hitachi Solutions table and apply within. We’ve been waiting for your boundless energy!

Overview

Core responsibilities include:

• Leading a high-performing Demand Gen team responsible for go-to-market strategy & execution across Digital (Search, Social, Display), Content, Events, and ABM
• Corporate Marketing: PR, Branding, and Design

Develop/Optimize

Essential Duties and Responsibilities

• Lead the team responsible for building and executing the integrated/multichannel marketing plan to ensure we meet our pipeline/bookings targets. Work with cross functional teams to ensure various programs are built and executed effectively to support the relevant buyer personas.
• Build data-driven insights to analyze campaign performance.
• Design, execute, and implement pipeline generation and acceleration programs for specific, new logo, and expansion target accounts and contacts. (Examples include, but are not limited to, outbound prospecting, inbound lead follow-up, in-product marketing, live/online events, etc.)
• Work with content marketing to develop new content and identify gaps in content needed to support the campaigns.
• Collaborate cross-functionally to ensure program strategies are integrated with larger programs, product launches, and new initiatives.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Enable

• Proactively engage with sales and operations teams to coordinate, communicate, and optimize the impact of marketing activities
• Communicate and educate sales, delivery, and leadership teams regarding new and planned marketing activities including global, regional, and local programs
• Work with sales operations to identify gaps in key personas and contact information within target accounts; work with operations teams to add key personas and contacts within accounts to Microsoft Dynamics CRM

Execute

• Provide ongoing reporting for a primary set of key performance indicators (KPIs) and provide the marketing team with actionable recommendations as it relates to performance across KPIs
• Partner with vendors and agencies to help translate goals into deliverables
• Manage project timelines, quality, and budget
• Work with sales operations to make sure the leads flowing from our marketing automation software to Dynamics CRM are correct and timely
• Audit assigned leads to ensure the appropriate follow-up in a timely manner