User Experience

How users interact with your company, services, and products

UserExperience Illustration

What is it?

User experience (UX) focuses on having a deep understanding of users: what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. Once you know your customers, understanding their problems will allow you to design, engineer, and offer appropriate solutions that you know will sell.

UX best practices promote improving the quality of the user’s interaction with, and perceptions of, your product and any related services. By ensuring an efficient and streamlined process, you can work toward being first to market, while also reducing bottlenecks in production pipelines.

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The Value:

  • Generate brand awareness and consistency
  • Increase user retention with a meaningful experience
  • Prevent design from being a development blocker

The Proof:

  • Reduced development and design cost over time
  • First impressions are 94 percent design-related
  • Improved credibility by increasing user satisfaction

The Outcomes:

  • User personas — get a full view of who your users are
  • User flow — map out how a user will interact
  • Iterate and translate design decisions efficiently

How we compete

Our user experience team can help you build a consistent user experience to differentiate you from the competition and enhance user loyalty. Investing in UX will help ensure consistency and maintain quality control of your products and services, so that you can keep existing customers and start attracting new ones. More importantly, instead of creating up-front value and moving on, our UX team is there with you through every phase of the process.