The Journey to Customer Loyalty Is Through Data.

Your customers are looking for shopping experiences that are seamless, personal, and joyful. Data is the way to deliver them.

1

Deliver Interconnected
Customer Experiences

Create interconnected touchpoints that enable your customers to interact with your brand — and generate valuable data.

42% of consumers report that a seamless experience across channels is a top priority.1

42% of consumers report that a seamless experience across channels is a top priority.1

2

Focus on Four Data Use Cases

To ensure a smooth customer journey, use these four data use cases to meet customer expectations at every level of interaction.

57% of online shoppers are comfortable sharing their personal information with a brand if it benefits their shopping experience.2

  • Customer Data Platform

    Customer experience innovation

    • Delivers next best and personalized offers and increases revenue
    • Creates a seamless omnichannel experience
    • Improves customer satisfaction and reduces churn

  • Natural Language Processing

    Customer review analysis for product and services improvements

    • Creates structure from highly unstructured data sources
    • Identifies root causes of product issues faster
    • Identifies profitable customers and the reason for their loyalty

  • Predictive Analytics

    Growth transformation

    • Uses machine learning (endless aisle) / data-driven stock and ordering
    • Enables assortment optimization
    • Facilitates real-time pricing optimization

  • Intelligent Supply Chain

    Fulfillment planning, forecasting, and supply chain insights

    • Predicts inventory positions and distribution
    • Enhances fraud detection
    • Provides market-based analysis

57% of online shoppers are comfortable sharing their personal information with a brand if it benefits their shopping experience.2

3

Accelerate These Four Frictionless Journeys

To connect disparate customer experiences, you need a data engine that enriches each interaction and touchpoint in real time. These four frictionless customer journeys are driven by data:

74% of consumers report being somewhat or very likely to buy from a company solely based on their experience — regardless of product or price.3

1

Personalized customer outreach

2

Unified experience throughout all the channels

3

Efficient customer service experience

4

Responsive customer feedback