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Transforming the Future of Media

We help media and advertising organizations modernize finance, build robust data foundations and turn AI into real creative and commercial value.

We've helped media and
advertising businesses

  • Make media a growth engine

  • Embed AI across the campaign lifecycle

  • Turn AI into revenue

  • Build privacy-ready data

  • Personalize at scale

  • Prove campaign performance

The opportunity,
by the numbers

$1.19T

is the size of the global advertising market in 2025, growing 8.9%. (WARC, 2025)

86%

of CMOs see media as a key growth engine for their business. (dentsu, 2025)

22%

is the average amount by which marketers using generative AI extensively exceeded their revenue goals. (Deloitte Digital, 2025)

30%

of agencies, brands and publishers have so far fully integrated AI across the media campaign lifecycle. (IAB, 2025)

AI in Media & Advertising

The next wave of productivity in media is agentic. With Microsoft Copilot and custom agents built in Copilot Studio, we help you put AI to work where it matters most:

  • AI-accelerated finance and reporting
  • Creative and campaign productivity
  • Data-foundation modernization
  • Responsible, governed and auditable AI

We bring AI into the systems your teams already use, not as a bolt-on, but embedded across your Microsoft stack.

See AI in action

Different teams, different priorities;
one connected platform

Rapid, AI-accelerated finance transformation.

Robust data foundations and actionable insight.

AI-driven pay-when-paid automation that protects cash flow.

A 360° view of clients to win and grow profitable work.

Embed AI into everyday creative and campaign work.

Modernize the platforms that keep you competitive.

Proven results

Axiata Digital Advertising

Hitachi Solutions recognized the urgency in providing our team a robust solution that would further aid our business development and drive success in our existing markets. Innovation will help our business thrive and having their team along takes us a step closer in our journey towards digital transformation.

Stephen Tan, Project Management Head

Read the full case study

Industry focused
products and solutions

  • AI-accelerated finance transformation
  • Dynamics 365 Finance
  • Pay-when-paid automation
  • Single source of truth

  • Microsoft Fabric data foundation
  • Reliable, actionable insight
  • Power BI reporting
  • Data governance

  • Microsoft Copilot across the stack
  • Copilot Studio agents
  • Creative and campaign productivity
  • Use-case discovery

  • Carbon and emissions tracking across assets
  • Sustainability reporting and disclosure
  • Resource-efficiency monitoring 
  • ESG data consolidation

The Frontier Firm Blueprint: Turn AI assistants into a human-led digital workforce

Read the report

Connect with our Media and Advertising experts today