Meet the experts before you meet the experts at FABCON 2026

FABCON 2026: Where Fabric Gets Practical

FABCON is where Microsoft Fabric conversations get real—where the “could we?” quickly turns into “how do we?” and “how fast can we?” This year, Hitachi Solutions is heading to FABCON 2026 in Atlanta, and we’ll be at Booth 545 with a team of specialists ready to dig into your toughest questions—architecture, migration, governance, enablement, and the practical steps that drive measurable business outcomes.

But instead of waiting until you’re standing in a crowded expo hall to find the right person, we’re doing something different:

Meet the experts before you meet the experts

Below is a quick preview of the experts you can connect with at FABCON—what they focus on, the kinds of problems they solve, and the outcomes they’re known for driving. And yes—stop by Booth 545… you might even find a little extra motivation in the form of some sweet treats.

Who you can meet at Fabcon Booth 545

Mark Shoesmith — Data & AI architecture with a builder’s mindset

Mark is a Solution Architect who works heavily in data and AI—the intersection where enterprise data platforms become decision engines. In a recent team conversation about FABCON, Mark described his role as being “predominantly on the data and AI practice,” which maps well to the real-world questions Fabric teams are asking right now: how to modernize without breaking trust, how to unify data without losing governance, and how to create an environment where analytics and AI can scale responsibly.

Mark’s background includes leadership across data & analytics, analytics architecture, and managed services, which shows up in how he approaches outcomes: designing platforms that don’t just launch—they operate. If you want to talk migration strategy, target-state design, operating models, or how to create a Fabric foundation your teams will actually adopt, Mark’s your expert.

Chris Satterly — Go-to-market + customer outcomes for Azure and Fabric initiatives

Chris is a Senior Solution Sales Professional focused on Azure solutions, and he brings an operator’s perspective to growth: aligning the right experts, the right roadmap, and the right business case so initiatives move forward instead of stalling in “evaluation mode.”

Chris is particularly valuable to meet if your questions sound like: Where do we start? How do we prioritize? How do we get stakeholder buy-in? How do we prove value quickly? In the FABCON preview discussion, Chris positioned himself on the Azure team alongside the technical experts—someone who can help translate capability into customer-relevant outcomes and next steps.

Sree Reddy — Architecting Scalable Data & Analytics on Microsoft Fabric

Sree is a senior data and analytics architect with extensive experience designing and operating enterprise-scale data platforms. His work focuses on modern data architectures and analytics engineering—helping organizations move from fragmented warehouses and data lakes to unified, governed platforms that support BI, advanced analytics, and machine learning. 

Sree works hands-on with teams adopting Microsoft Fabric, with a focus on practical architecture and implementation across Lakehouse, Warehouse, and OneLake. He helps organizations define migration paths from legacy SQL data warehouses, Synapse, and multi-lake environments; establish scalable ingestion and transformation patterns using Data Engineering, Data Factory, and Spark; and optimize analytical workloads with Direct Lake and Power BI semantic models.

Philip Rainsberger — Practical guidance to accelerate Azure + Fabric adoption

Philip is a Solution Sales Professional in Azure Solutions Sales, and he’s part of the team that’s showing up at FABCON to help enterprises modernize data and analytics and move faster with Microsoft Fabric.

If you’re navigating competing priorities—modernization, governance, cost control, enablement—Philip is a strong conversation partner for mapping what you want to achieve to an actionable adoption path. He’s especially relevant for teams looking to connect technical direction with business alignment: what to tackle first, what to standardize early, and how to keep progress measurable as you scale.

What to bring to the booth (so the conversation is immediately useful)

To help these booth conversations turn into clear takeaways, come prepared with one or two of the following:

• A quick snapshot of your current data platform (sources, tools, pain points)
• Your top 3 Fabric goals (e.g., unify data, modernize analytics, AI readiness, governance)
• The biggest blocker: skills, architecture, migration complexity, security, cost, adoption
• Any “must-have” constraints: timelines, regulatory needs, operating model requirements

You’ll find the team ready to talk through real scenarios—Hitachi Solutions is explicitly positioning its FABCON presence around data modernization, Microsoft Fabric, analytics, and AI transformation, with experts available to share best practices and demonstrate real solutions.

See you at Fabcon Booth 545

FABCON runs in Atlanta with the team already previewing the event cadence and what attendees can expect. When you’re there, stop by Booth 545 to meet the experts, ask your questions, and walk away with next steps you can use.