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Hitachi Solutions America Rebrands Ecommerce Products to Better Reflect Client Needs, Market Changes, and Product Growth

by Chelsea Woodland

Commerce Suite modernizes the brand and reinforces the company’s investment in ecommerce solutions designed for today’s marketplace; new product release adds simplified payment processing

IRVINE, Calif. — January 29, 2019 — Hitachi Solutions America Ltd., a leading provider of global industry solutions powered by the Microsoft Cloud, has renamed its ecommerce products to show how the solution has evolved to better meet today’s client and market needs. Now known as the Commerce Suite, the system includes modules for B2B and B2C ecommerce – including automated order entry, self-service customer portal, and payment service — and provides tight accounting, shipping, and inventory systems integration.

“Over the last several years, our ecommerce products have grown in scope and features to become a complete suite of solutions, which B2B and B2C companies can use to easily expand their sales reach and provide an omnichannel customer experience. Just calling it the ‘Ecommerce’ offering no longer sufficiently describes it,” said Ranjit Goray, Vice President of Hitachi Solutions America. “Rebranding to Commerce Suite better represents what the product line does and more clearly communicates its value to our clients and the market.”

Hitachi Solutions’ Commerce Suite is an end-to-end web-based system with full ecommerce capabilities. The solution works seamlessly with Microsoft Dynamics 365 and enables B2B and B2C businesses to do the following:

  • Build stronger customer relationships
  • Gain insight into sales data and customer needs
  • Improve customer service and increase retention
  • Identify opportunities to reduce costs
  • Simplify back-office operations
  • Provide a personalized customer journey
  • Create a robust and responsive omnichannel experience