Consumer Packaged Goods

Fuel productivity and profitability with data-driven operations and connected supply chains

Our CPG Industry Solutions

Challenges we are solving

  • Lack of end-to-end supply chain visibility, making it difficult (if not impossible) to mitigate disruption and rising production and shipping costs
  • The need to expand into the direct-to-consumer space without cannibalizing existing business
  • Having to assess the impact of direct-to-consumer operations and find ways to support both new and existing fulfillment channels
  • Data spread out across disparate systems, preventing firms from creating detailed customer profiles and delivering personalized experiences
  • Lack of omnichannel support for customer service teams, preventing them from gaining a comprehensive view of customer activity and providing always-on service
  • Consumer demand for sustainable and health-conscious products, convenient options, same-day delivery, and innovative, personalized experiences
  • Changes in consumer behavior, including increased scrutiny on brand values and social responsibility, price and value sensitivity, and preference for smaller brands amongst younger generations
  • Increased competition from private-label and DTC-native brands
  • Finding the talent to support digital transformation

The Hitachi Solutions project manager — and the whole team — were awesome. Anything that came up, we worked as one team to resolve, which I really appreciated. And, they were there to support us post-go-live, which was very important… If I had a question or major issue, I could always reach out. They were very responsive and supportive and, to me, that made a huge difference.

Gwen Siy, IT Project Manager, Lacrosse Footwear

Read the customer story

How Hitachi Solutions improves Consumer Packaged Goods

Azure Synapse

Limitless analytics service with unmatched time to insight (formerly SQL Data Warehouse)

Product details

Dynamics 365 Commerce

Deliver true omnichannel commerce support through unified operations

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Dynamics 365 Customer Insights

Consolidate consumer data from multiple systems to create a single pane of glass

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Dynamics 365 Customer Service

Empower agents to consistently answer questions and deliver self-service opportunities

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Dynamics 365 Field Service

Take field service management to the next level with Microsoft’s full-service solution

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Dynamics 365 Intelligent Order Management

Gain real-time visibility and simplify order fulfillment with a modern open platform

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Dynamics 365 Marketing

Orchestrate personalized campaigns that drive real-time engagement using a single, unified platform

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Dynamics 365 Sales

Transform the digital sales experience with cloud-based CRM, advanced analytics, and AI capabilities

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Dynamics 365 Supply Chain Insights

Engage in proactive risk mitigation with prescriptive analytics and AI

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Empower: Analytics as a Service

Drive better business decisions with advanced data analytics and cloud-based software

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Enterprise Resource Planning

Connect and manage internal operations in a unified, integrated environment.

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Hitachi Visualization Suite

Unite video, IoT data, and analytics to take smarter actions that improve safety and operations

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Order Management Suite

Design one-of-a-kind, totally seamless eCommerce experiences for B2B and B2C consumers

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Microsoft 365

Create a modern workplace with an innovative suite of apps that enable you to create, connect, and collaborate

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Modern Data Estate

Store all enterprise content in a fully searchable, easy-to-manage repository

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Power Platform

Design intelligent apps that support the CPG consumer experience with minimal coding

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Our expertise

Skill, certifications, and experience

Hitachi Solutions and Microsoft have the smart solutions and expertise that brands in the CPG industry require in order to meet emerging and dynamic business needs and be more competitive, profitable, and responsive.

For over a decade, Hitachi Solutions has empowered CPG and wholesale distribution companies around the world to enhance their technological infrastructures, design one-of-a-kind consumer experiences, and capitalize on the latest CPG trends. We’ve achieved this by working collaboratively with CPG firms to develop strategic roadmaps for digital transformation and modern, data-driven business models powered by end-to-end solutions.

Our industry expertise, close relationship with Microsoft, data science practice, access to global resources, and ability to deliver local support make us truly unique amongst independent software vendors. Let us prove to your how our battle-tested methodology and IP can help your business satisfy fluctuating consumer demands while seizing new growth opportunities in today’s integrated marketplace.


Dedicated CPG professional services team with an average of 10+ years of industry experience.


Industry-specific IP to support current and future needs in the CPG industry, including B2B order management.


An end-to-end solutions provider capable of implementing and supporting the entire Microsoft platform.

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a more resilient supply chain and mitigate risk in this workshop.

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