What our CPG industry customers are tackling
The consumer packaged goods (CPG) industry is evolving at a rapid pace, with global competitive pressures, shifting consumer behavior and demographics, increasing supply chain complexity, and pervasive connectivity reshaping the way brands do business.
In this new landscape, CPG firms are expected to provide personalized experiences, offer same-day delivery, focus on sustainability, and digitalize the purchase journey — all in pursuit of omnichannel growth and profit shares. This requires new consumer-centric business models, data-driven digital strategies, and the ability to tap into consumer insights. CPG companies must also reevaluate their supply chains and identify opportunities to make them more intelligent and resilient so that they can become productivity engines that fuel new revenue streams and growth.