Consumer Packaged Goods (CPG) & Retail

Empowering Unified Customer-First Strategies for Brands, Retailers, and Wholesalers

What We’re Seeing

70%

of brands are in the “emerging” phase of tech transformation, struggling to unlock innovative experiences.

3.3x

Digital leaders generated 3.3x the total shareholder return of digital laggards between 2016 and 2020.

65%

of retailers base decisions on in-store performance, and only 35% consider omnichannel strategy.

88%

of brands cite upgrading their supply chain strategies as crucial for better customer experiences.

Brands and retailers are continuing their transformative journeys, leveraging technology and data to offer personalized experiences to customers and consumers while streamlining operations. With innovations like truly unified customer journeys across channels, data-driven customer segmentation and real-time personalization, companies are reinventing how to engage with customers, increasing brand loyalty and sales.

Largely stemming from direct-to-consumer transactions and syndicated data agreements with retailers, brands are dealing with an influx of data. This data holds immense potential for creating value through targeted product development, strategic pricing, promotion, and personalized marketing. With digital tools and analytics, CPG firms are optimizing their operations, redefining supply chain strategies, and driving profitability. Digital transformation is reshaping the brand-consumer relationship, with a marked shift towards interactivity, viral marketing, and consumer-led content.

How We Can Help

Customer demands shift rapidly, and our advisors can help guide you through challenges like integrating omnichannel strategies, overcoming personalization hurdles, utilizing AI responsibly, inventory visibility, and weighing the pros and cons of emerging tech. Benefit from strategic insights for future-proofing operations, enhancing customer experiences, and fostering innovation.

Advisory

Customer demands shift rapidly, and our advisors can help guide you through challenges like integrating omnichannel strategies, overcoming personalization hurdles, utilizing AI responsibly, inventory visibility, and weighing the pros and cons of emerging tech. Benefit from strategic insights for future-proofing operations, enhancing customer experiences, and fostering innovation.

Learn more

Analytics & AI for Brands and Retailers

Utilize the remarkable potential of AI combined with data-driven insights to streamline operations. Responsible AI can improve demand forecasting, analyze shopping patterns, automate replenishment, and mitigate risks such as stock-outs and overstocking. By leveraging the right data at the right time, AI can assist in refining inventory management, optimizing pricing strategies, and understanding customer behavior. This enables the delivery of personalized customer experiences, all while maintaining robust customer data privacy.

Learn more

Digital Transformation

Transform your business by embracing migration and modernization of systems and processes. Harness the power of integration to deliver seamless experiences across platforms. From optimizing operations to offering personalized experiences, strategic innovation ensures competitiveness and efficiency amid rapid changes. Leverage such transformations for growth and to better serve customers.

Learn more

Governance & Security

Empower your enterprise by effectively managing diverse data sources and establishing a proactive defense against threats. Enhanced data governance addresses quality, provenance, secure sharing, and compliance, fostering a data-centric culture. Elevate cybersecurity to protect against breaches, fraud, and data theft, thereby safeguarding digital operations and securing customer data, while maintaining brand trustworthiness.

Learn more

Microsoft Business Applications

Transform your business processes with intelligent, cloud-based applications that work seamlessly together. Enable everyone in your organization, from the back office to your field teams, to access real-time data, building stronger relationships and making more informed decisions. Boost customer service, shorten sales cycles, enhance social engagement, and scale easily to increase your return on investment.

Learn more

Microsoft Technology

Optimize operations with scalable infrastructure and secure data storage solutions, driving efficiency and productivity. Facilitate seamless collaboration with modern tools, support custom application development for unique business needs, and ensure business continuity with robust security measures protecting your vital data.

Learn more

Advisory

Customer demands shift rapidly, and our advisors can help guide you through challenges like integrating omnichannel strategies, overcoming personalization hurdles, utilizing AI responsibly, inventory visibility, and weighing the pros and cons of emerging tech. Benefit from strategic insights for future-proofing operations, enhancing customer experiences, and fostering innovation.

Learn more

Analytics & AI for Brands and Retailers

Utilize the remarkable potential of AI combined with data-driven insights to streamline operations. Responsible AI can improve demand forecasting, analyze shopping patterns, automate replenishment, and mitigate risks such as stock-outs and overstocking. By leveraging the right data at the right time, AI can assist in refining inventory management, optimizing pricing strategies, and understanding customer behavior. This enables the delivery of personalized customer experiences, all while maintaining robust customer data privacy.

Learn more

Digital Transformation

Transform your business by embracing migration and modernization of systems and processes. Harness the power of integration to deliver seamless experiences across platforms. From optimizing operations to offering personalized experiences, strategic innovation ensures competitiveness and efficiency amid rapid changes. Leverage such transformations for growth and to better serve customers.

Learn more

Governance & Security

Empower your enterprise by effectively managing diverse data sources and establishing a proactive defense against threats. Enhanced data governance addresses quality, provenance, secure sharing, and compliance, fostering a data-centric culture. Elevate cybersecurity to protect against breaches, fraud, and data theft, thereby safeguarding digital operations and securing customer data, while maintaining brand trustworthiness.

Learn more

Microsoft Business Applications

Transform your business processes with intelligent, cloud-based applications that work seamlessly together. Enable everyone in your organization, from the back office to your field teams, to access real-time data, building stronger relationships and making more informed decisions. Boost customer service, shorten sales cycles, enhance social engagement, and scale easily to increase your return on investment.

Learn more

Microsoft Technology

Optimize operations with scalable infrastructure and secure data storage solutions, driving efficiency and productivity. Facilitate seamless collaboration with modern tools, support custom application development for unique business needs, and ensure business continuity with robust security measures protecting your vital data.

Learn more

We’re Here to Help

To learn more about how Hitachi Solutions can help your projects succeed, contact us today.

Contact Us