The Ultimate Guide to Dynamics 365 Pricing and Licensing

Microsoft Dynamics 365 integrates powerful ERP and CRM capabilities in the cloud to provide business applications for today’s users. In modernizing their lineup of applications, they have evolved the licensing model and pricing of their entire Dynamics 365 offerings.

Dynamics 365 offers purpose-built business applications that manage specific business processes, and work seamlessly together in a single cloud-based product offering. Understanding what your business needs are and how they fit within Dynamics 365 is the key to getting the most value out of your business.

The business applications include:

Dynamics 365 Customer Engagement (CE)

Dynamics 365 for Sales (Formerly Dynamics CRM Online)

Enable your salespeople to build strong relationships with their customers, take actions based on insights, and close sales faster. Use Dynamics 365 for Sales to:

  • Keep track of your accounts and contacts
  • Nurture your sales from lead to order
  • Create sales collateral

It also lets you create marketing lists and campaigns, and follow service cases associated with specific accounts or opportunities.

Dynamics 365 for Customer Service (Formerly Dynamics CRM Online)

Build great customer relationships by focusing on optimum customer satisfaction with the Customer Service apps. Customer Service provides many features and tools that organizations can use to manage the services they provide to customers.

Dynamics 365 for Field Service

Helps your team deliver onsite service to customer locations. The application combines workflow automation, scheduling algorithms, and mobility to set mobile workers up for success when they’re onsite with customers fixing issues.

Dynamics 365 for Project Service Automation (PSA)

Helps your organization efficiently track, manage, and deliver project-based services, from the initial sale all the way to invoicing.

Dynamics 365 for Marketing

A marketing-automation application that helps turn prospects into business relationships. The app is: easy to use, works seamlessly with Dynamics 365 for Sales, and has built-in business intelligence.

Dynamics 365 Unified Operations (UO)

Dynamics 365 for Supply Chain Management (SCM) (Formerly Dynamics AX)

Formerly part of the Dynamics 365 Finance and Operations application. Finance enables medium and enterprise organizations to monitor the performance of global financial operations in real-time, predict future outcomes, and make data-driven decisions to drive growth.

Dynamics 365 for Finance (Formerly Dynamics AX)

Formerly part of the Dynamics 365 Finance and Operations application. Finance enables medium and enterprise organizations to monitor the performance of global financial operations in real-time, predict future outcomes, and make data-driven decisions to drive growth.

Dynamics 365 for Commerce (Formerly Retail)

Dynamics 365 Commerce is designed to help retailers manage their operations, deliver a connected employee experience, and offer exceptional shopping experiences. The Commerce application simplifies the process of unifying customer shopping experience through an end-to-end commerce platform that brings together eCommerce, in-store, back office, and call center along with enabling easier integration to emerging channels through an API driven headless commerce engine.

Dynamics 365 for Human Resources (Formerly Talent)

Dynamics 365 Human Resources enables customers to optimize compensation, benefits, leave and absence, compliance, performance feedback, standardized training, and self-service programs.

Power Platform

Power Apps

Power Apps is a suite of apps, services, connectors, and a data platform that provides a rapid application development environment to build custom apps for your business needs. Using Power Apps, you can quickly build custom business apps that connect to your business data, stored either in the underlying data platform (Common Data Service) or in various online and on-premises data sources (SharePoint, Excel, Office 365, Dynamics 365, SQL Server, and so on).

Microsoft Automate (Formerly Flow)

Power Automate allows enterprises to implement automated workflows and business processes and achieve operational efficiencies.

Power BI

A collection of software services, apps, and connectors that work together to turn your unrelated sources of data into coherent, visually immersive, and interactive insights. Your data may be in an Excel spreadsheet or in a collection of cloud-based and on-premises hybrid data warehouses. Power BI lets you easily connect to your data sources, visualize, and discover what’s important, so you can share with anyone.

Power Virtual Agent

Power Virtual Agents empowers teams to easily create powerful bots using a guided, no-code graphical interface without the need for data scientists or developers. It easily integrates bots with hundreds of apps and services using pre-built connectors and allows the ability to create custom workflows with Power Automate, enabling bots to take action on behalf of customers. It allows users to monitor and continuously improve bot performance using AI- and data-driven insights available in an easy-to-read dashboard.

Dynamics 365 License Types: Determining the Appropriate Access for Users

Users can access Dynamics 365 if a subscription license is purchased for them or the device they’re using. The type of license to purchase depends on the level of access they need. Subscription Licenses (SL) come in 3 major types: User SL, Device SL, and Organization SL.

User Subscription License

The most commonly purchased license is a “Name User” license. This requires each user to have their own login. Those with User SL may access the service through multiple devices. The User SL is classified into three sub-types of licenses:

Full User

These are the users whose work requires use of feature-rich business application functionality. Examples of full users are salespeople, customer service representatives, finance employees, controllers, and supply chain managers. These users have also been referred to in the past as Professional Users or Power Users. These Full Users are licensed with a Dynamics 365 Application subscription.

Team Member

This enables users to read Dynamics 365 data generated from Dynamics 365 Unified Operations and Dynamics 365 Customer Engagement Applications. At least one full Dynamics 365 user must be assigned to the tenant to administer and configure the individual Team Members applications.

Team Member licenses are designed to work across most major Dynamics 365 applications. They have the rights to the following:

Customer EngagementUnified Operations
Create, view, update, and delete contacts, activities, tasks, and notes.Record time and expense for Dynamics 365 for Project Service Automation, and apply for projects.Update personal employee information.User reporting and dashboards.Participate as an end-consumer of Dynamics 365 services, such as responding to surveys.A Team Members application module may not be customized with more than 15 custom entities available to the Dynamics 365 Team license. Customization is only allowed if it does not result in a change to core purpose of the specified scenario.To record any type of time.To record any type of expense.Manage personal employee information.Manage direct employee and candidate activities for hiring, onboarding, and human resources.Create requisitions.Create or edit the items related to the following capabilities: quality control and departmental budgets.Approval of time, expense, and invoices.Team Members application module may not be customized with more than 15 custom entities available to the Dynamics 365 Team license. This only applies to entities that sit on Common Data Service Platform (Talent – Attract). Customization is only allowed if it does not result in a change to core purpose of the specified scenario.

Dynamics 365 Unified Operations – Activity

This is only available for Unified Operations applications, and is intended for users who require more capabilities than the Team Members license, but do not require the use rights of a Full User. Dynamics 365 Unified Operations – Activity use rights include all Dynamics 365 Team Members user rights as well as the right to:

  • Approve all activity related transactions.
  • Create or edit the items related to warehousing, receiving, shipping, orders, vendor maintenance, and all budgets.
  • Operate a Point-of-Sale (POS) device, store manager device, shop floor device, or warehouse device.

Device Subscription License

With Device SL, any number of users can access a licensed device with individual logins without the need for separate User SLs. Customer Engagement device licenses are full devices that include the same rights as the equivalent user license, while the Operations device licenses are a limited with a subset of Unified Operations capabilities.

Tenant-Based Subscription License

With Tenant-Based SL, customers only need to purchase one license for the entire tenant. There’s no need to license each user as usage is shared among all users accessing the application.

Dynamics 365 Pricing

Dynamics 365 offers great value by providing users the ability to subscribe to only the applications they will use. Users can mix and match between both Customer Engagement applications and Unified Operations applications.

Customers first purchase a Base license for each Dynamics 365 user within their organization. Then, they may add one or more Attach licenses to each Base license. For example, if a customer has an individual user that requires both Sales and Customer Service Enterprise application functionality, they may purchase the Sales Enterprise Base license for $95 and then add the Customer Service Enterprise Attach license for $20. Their total Per User Per Month (PUPM) rate for this user is $115.

If the customer would like to purchase both a Base and an Attach license for a user, they must purchase the higher priced of the two licenses as the Base license. For example, if the customer would like to purchase a Retail license and a Customer Service license for a user, they must purchase the Retail license as the Base license ($180) and the Customer Service license as the Attach license ($20) for that user, for a total of $200 PUPM.

Dynamics 365 for Marketing is a tenant-based subscription license. If purchased as a standalone, $1,500 per month will allow you to assign Marketing licenses to any number of users in your tenant. Customers with at least 10 users (Sales, Customer Service, Field Service, Project Service Automation, Supply Chain Management, Finance, Retail) can purchase this for $750 per month.

Dynamics 365 for Project Service Automation and Dynamics 365 for Talent can only be purchased as a standalone Base license and cannot be used to attach any additional applications.

Prices below are Per User Per Month (PUPM), except for Marketing which is Per Tenant Per Month:

PowerApps Pricing

Microsoft Flow Pricing

Power Virtual Agent Pricing

The Power Virtual Agents application is licensed per tenant. The administrator will need to assign user licenses through the admin portal to Power Virtual Agent users who need access to the Power Virtual Agents application. Power Virtual Agents will be charged according to the unit of “sessions”. By default, 2,000 sessions are included with the license. Additional capacity add-on can be purchased for 1,000 chat sessions per add-on.

Power BI Pricing

Dynamics 365 Pricing and Licensing – Providing Organizations Flexibility and Value

Dynamics 365 pricing and licensing enables businesses to leverage the power of Microsoft business management technology according to their needs and budgets. Dynamics 365 offers the end-to-end functionality that simplifies business processes and maximizes a cost-effective IT investment.

For questions on which Dynamics 365 pricing option is best for your business, please contact Hitachi Solutions today.


All information in this article is a comprehensive summary collected from the following sources: