Loyalty Management

Reward customers as they shop to drive repeat buying behavior and customer engagement

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‘Gamifying’ the Shopping Process

Hitachi Solutions Loyalty Management Solution helps you meet the changing demands of your customers. By ‘gamifying’ the shopping process, you give your customers additional reasons to buy. As a result of an effective loyalty management solution, customers may choose to shop with you to:

Reach the next loyalty threshold
Redeem points toward purchases
Receive discounts or free item rewards
Purchase a paid membership with bonus features
Get special rewards program promotions
Gain rewards points that never expire

Loyalty Management Solution allows businesses to better understand their customers and strengthen the customer relationship. The solution is tailored for businesses across industries, giving organizations the ability to make their loyalty programs part of their entire marketing strategy, focus and build relationships with their customer base, and provide opportunities and outlets for brand advocacy.

Customer Profile Analytics and Reports

Track average order size by award tier
Track average spend by award tier
Advanced customer profile – category/item preferences for tailored marketing activities

Customer Award Management

Setup of award rules
Set up points per dollar spent
Set up points per dollar per item
Manage Award Tiers
Enable customers to purchase a paid membership with additional benefits
Manage points per amount by Award Tier

Award Management Rules for Customer Rewards

Automatically award points with every sale or transaction from various channels including web, POS, in-store, phone orders
Record redemptions and automatically update point balance

Promotions Management

Define promotions for the loyalty program
Define ranges for dollar spending limits, quantities, start and end dates
Define channels (web, store, catalog, etc.) that will participate in promotion
Define discount rules and how they will be applied