Current CPG Supply Chain Challenges and Future Opportunities
Supply chain disruption and uncertainty remains the one true constant for the CPG industry. The outlook is rife with challenges, from rising costs and labor shortages to uncertainty caused by conflict and lack of materials. Yet, at the same time rising consumer demand, the growth of e-commerce and an increasing shift toward digital sales offers incredible opportunities for CPG firms to maximize their revenue.
Unfortunately, much of the CPG industry still relies upon manual processes or a collection of microservices provided by different vendors. As a result, many businesses lack visibility across their supply chain. Which means by the time a disruption is discovered, it is already too late to take corrective action.
The CPG firms that are the first to adopt a proactive supply chain strategy to adapt to changing demands and shipment status will be the ones to outpace their competition.