The Complex Nature of CPG Operations
There’s nothing simple about running a successful consumer packaged goods (CPG) company. From forecasting seasonal demand and planning production cycles to managing every aspect of logistics and providing exceptional customer service, operations consists of so many moving parts and pieces that it can be difficult to manage, let alone coordinate in a seamless way.
And that’s just meeting baseline expectations: CPG firms face additional challenges such as supply chain volatility and disruption, labor shortages, changes in consumer demand, and growing competition from private labels, direct-to-consumer (DTC) brands, and other new market entrants.
What if there were a way to remove the complexity from CPG operations? With the right operations management infrastructure, you can.