DMCI Homes, the Philippines’ leading developer of quality-crafted residential projects, has carved its own niche in the local real estate industry by consistently offering high-quality developments that fulfill the needs and aspirations of the young Filipino families. Such developments continue to live up to the company’s reputation for pioneering genuine resort-inspired residential condominium communities.
The industry’s pioneer in “genuine, resort-inspired daily living” has a wide portfolio of residential projects ranging from high-rise condominiums to mid-rise condo communities and sprawling subdivisions. DMCI Homes’ projects are located in key, strategic areas within the Metropolis, making living hassle-free and convenient. Their residential communities are also created with distinct architectural design concepts that show first class development features.
Challenges
DMCI Homes’ drive to go for a better system was fueled by many grueling problems that they were facing on a day to day basis. The following are some of these challenges:
- Standalone, non-integrated systems: There were as many as 30+ standalone systems managing different business processes of DMCI Homes and their IT team had a hard time maintaining these systems.
- Complex and slow reporting: Extracting reports were time consuming and manual as the data was scattered across these different systems.
- Lack of transparency: Managing inter-departmental business processes was a big challenge because it was difficult to trace where exactly the processes were stuck or where the delay was.
- Slow business processes: The dependency upon different systems and departments caused delays that slowed down their business processes.
- Lack of seller’s integration with system: DMCI Homes’ primary sales is driven by 3rd party sellers who work directly with customers to close a property sale. Sellers lacked a much-desired real-time view of their expected commissions on closed sales. A lack of clarity on commission demotivated them. There was no platform for the sellers to book sales directly in the system making the sales closing process slow.
Solution
Hitachi’s Property Management built within Microsoft Dynamics AX proved to be an effective solution for DMCI Homes’ business needs. With this single system, DMCI Homes is able to integrate and automate its core business processes across all departments. The system replaced 27 standalone systems and brought the necessary controls, business rules, and validations that DMCI Homes have always aimed to achieve in order operate in a more efficient and transparent way.
Benefits
A Unified ERP System
With Microsoft Dynamics AX, DMCI Homes benefits from a unified ERP system where data from the different business units are collected, consolidated, and updated in real-time. This results in easier and accurate access to vital information needed to serve customers and business partners better. This also minimizes manual processes which results in lesser data errors and mismatches.
Microsoft Dynamics AX enables DMCI Homes to have a one-system application as their single point of reference for all their transactional and business data needs. It connects all their business units and
operations regardless of the location thus eliminating duplication of data from various data collection mechanisms.
Operational Efficiency
With Microsoft Dynamics AX, DMCI Homes have optimized its business processes across virtually every department – accounting is closing the months more accurately, credit & collection is billing the customers faster, remedial is restructuring contracts with ease, contractors are paid on time, and sellers have a real-time visibility of their commissions. Effectively, Microsoft Dynamics AX has been able to optimize and improve 90% of DMCI Homes’ core business processes, hence catapulting DMCI to the next level of operational efficiency.
Easier Reporting
With 150 standard reports and an additional 100+ customized reports to choose from, Microsoft Dynamics AX enables DMCI Homes to generate comprehensive and accurate reports without the need of manually gathering data from different sources, ensuring accuracy and ease of use for report.
Workflow Integration
The strong workflow engine of Microsoft Dynamics AX controls the most complex business processes of DMCI Homes. These workflows have been configured to handle numerous scenarios across processes like customer onboarding, contract processes, restructuring process, contract cancelation, financing process, default management processes, etc. More than 100+ workflows have been configured in Microsoft Dynamics AX for handing these business processes.
Paperless System
With Microsoft Dynamics AX, DMCI Homes drastically minimized its need to print and maintain hardcopies of documents. Customer facing documents like Statement of accounts, Official/Acknowledgement receipts, etc. are directly sent to customers via email. In addition to that,
the document management system of Microsoft Dynamics AX allows DMCI Homes to store all documents in soft copies which eliminates the need for printing these documents thus helping the environment.