CPG

“I want to increase revenue and improve customer and brand loyalty through a richer connection to my customers by understanding their preferences, interested products, and buying behaviors.”

To succeed, I need to have:

• A single, unified view of customer information
• Tools to provide consistent image and messaging across all channels
• Instant access to key metrics such as product churn, share of wallet, and brand performance

“I want to improve how our current customers engage with our business at every level.”

To succeed, I need to:

• Have visibility to all account data when on a customer call
• Replace aging technology
• Be able to support increased call volume with my existing team
• Have tools to support automated routine queries to increase call volume

“I want to use intelligent processes to get the right product, at the right place, at the right time, to the right customer while managing my costs.”

To succeed, I need to better manage:

• Labor resources to optimize efficiencies and reduce errors
• Urgent requests to meet customer demands
• Usage of warehouse space to reduce costs such as inventory carrying cost
• Order fulfillment with automated technology such as robotic warehouse execution or voice picking

“I want a single solution for connecting, communicating, and engaging with our employees.”

To succeed, I need to:

• Provide self service to customers
• Place a customer order quickly
• Have all the information available when on a call with a customer
• Be up-to-date on the status of customer activities such as orders, returns, service requests, etc.