Global competitive pressures, shifting consumer behavior and demographics, and pervasive connectivity have reshaped the consumer packaged goods (CPG) industry. Other factors driving evolution include:
- Omnichannel growth
- Same-day delivery
- Customization and personalization
- Focus on sustainability
- Digitization of the purchase journey
To keep up, CPG players must embrace new customer-centric business models, develop data-driven digital strategies, and leverage consumer insights. The role of your intelligent supply chain must also change — becoming an engine of productivity that fuels new revenue streams and growth.
Hitachi Solutions and Microsoft have the smart solutions and expertise to help you meet these emerging and dynamic business needs and be more competitive, profitable, and responsive. We’ll work collaboratively with you to develop a strategic roadmap for digital transformation and a modern, data-driven business model.