Fuel productivity and profitability with data-driven business and connected supply chains


Industry overview

Global competitive pressures, shifting consumer behavior and demographics, and pervasive connectivity have reshaped the consumer packaged goods (CPG) industry. Other factors driving evolution include:

  • Omnichannel growth
  • Same-day delivery
  • Customization and personalization
  • Focus on sustainability
  • Digitization of the purchase journey

To keep up, CPG players must embrace new customer-centric business models, develop data-driven digital strategies, and leverage consumer insights. The role of your intelligent supply chain must also change — becoming an engine of productivity that fuels new revenue streams and growth.

Hitachi Solutions and Microsoft have the smart solutions and expertise to help you meet these emerging and dynamic business needs and be more competitive, profitable, and responsive. We’ll work collaboratively with you to develop a strategic roadmap for digital transformation and a modern, data-driven business model.

Top CPG business challenges


  • Sales Force Automation
  • Marketing Automation
  • Customer Portals
  • Ecommerce/Order Management
  • Configurator
  • Account Planning and Forecasting


  • Warehouse Management
  • Logistics Management
  • Demand Planning
  • Product Management
  • Pricing and Trade Management
  • Procurement
  • Vendor Management

Customer Service

  • Customer 360/Microsoft Customer Insights
  • Omnichannel/D365 Commerce
  • Agent Experience
  • Chat Bots/Power Virtual Agent
  • Warranty and Claims
  • Order Management Suite (OMS)

Did you know...


of CPG executives have a clear digital commerce strategy


of CPG growth comes from online channels


of executives plan to invest in technology to distribute to direct and consumer channels