What is a Customer Data Platform?
“Customer experience” has become a major buzzword in the retail industry, and for good reason: In the current market, what kind of experience you deliver and how you make customers feel can be just as important as which products you sell. But figuring out what kind of experience your customers hope to have is often easier said than done — although some customers are eager to give feedback, others are just as content to walk away without a second thought. Even if you’re able to determine what type of experience customers are looking for, how can you make it consistent across all channels and tailor it to each individual customer?
A CDP is an innovative platform that combines the best of customer relationship management, master data management, and advanced analytics, empowering retailers with actionable Big Data insights to enhance the customer experience.