CDP for Retail

Deliver personalized customer experiences that excite and entice with a customer data platform

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Overview

What is a Customer Data Platform?

“Customer experience” has become a major buzzword in the retail industry, and for good reason: In the current market, what kind of experience you deliver and how you make customers feel can be just as important as which products you sell. But figuring out what kind of experience your customers hope to have is often easier said than done — although some customers are eager to give feedback, others are just as content to walk away without a second thought. Even if you’re able to determine what type of experience customers are looking for, how can you make it consistent across all channels and tailor it to each individual customer?

A CDP is an innovative platform that combines the best of customer relationship management, master data management, and advanced analytics, empowering retailers with actionable Big Data insights to enhance the customer experience.

Discover the Benefits of a CDP for Retail

The beauty of a CDP is its ability to create a persistent, unified database for all customer data. With customer data in a single, secure location, teams across your retail organization can easily access the information they need, run analytics, and extract valuable, data-driven insights — insights that inform everything from sales and marketing to customer service and support and completely transform the customer experience.

With a CDP for retail, you can:

  • Ingest structured, semi-structured, and unstructured data from numerous internal and external sources to generate a 360-degree view of customers across all channels and touchpoints
  • Automatically build detailed customer profiles for more granular segmentation and behavioral analysis
  • Prioritize first-party data to ensure an accurate understanding of different customers and audiences
  • Create unified customer databases that allow for easy accessibility, ensure data accuracy, and eliminate data silos
  • Develop hyper-personalized experiences, including targeted product recommendations, cross-channel marketing campaigns, promotions, customer service, and more based on customer preferences, search patterns, purchase patterns, behavior, and interactions
  • Gain a greater understanding of where and how your customers prefer to shop and interact order to optimize customer journey orchestration
  • Deliver a consistent (and seamless) brand experience across all channels and touchpoints
  • Craft memorable experiences that enhance customer satisfaction, increase positive word-of-mouth marketing, and secure long-term loyalty
  • Proactively identify the needs of first-time shoppers using information gathered from internal and external data sources and generate personalized messages that promote engagement
  • Grow revenue and profit share by encouraging repeat business and increasing each customer’s lifetime value

Create Your Own Customer Data Platform with Hitachi Solutions

Azure Databricks

Fast, easy, and collaborative Apache Spark-based analytics platform

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Azure Synapse

Limitless analytics service with unmatched time to insight (formerly SQL Data Warehouse)

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Dynamics 365 Customer Insights

Consolidate consumer data from multiple systems to create a single pane of glass

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Dynamics 365 Customer Service

Empower agents to consistently answer questions and deliver self-service opportunities

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Dynamics 365 Commerce

Deliver true omnichannel commerce support through unified operations

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Dynamics 365 Intelligent Order Management

Gain real-time visibility and simplify order fulfillment with a modern open platform

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Dynamics 365 Marketing

Orchestrate personalized campaigns that drive real-time engagement using a single, unified platform

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Dynamics 365 Sales

Transform the digital sales experience with cloud-based CRM, advanced analytics, and AI capabilities

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Empower: Analytics as a Service

Drive better business decisions with advanced data analytics and cloud-based software

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Loyalty Management

Drive repeat buying behavior and customer engagement with innovative loyalty programs

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Microsoft Cloud for Retail

Create personalized, end-to-end customer journeys with industry-specific cloud capabilities

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Order Management Suite

Design one-of-a-kind, totally seamless eCommerce experiences for B2B and B2C consumers

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Power Platform

Design intelligent apps that support the CPG consumer experience with minimal coding

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Why Hitachi Solutions?

For nearly 20 years, Hitachi Solutions has helped major retailers around the world tap into the true power of the Microsoft stack and transform their front-end and back-office operations. In that time, we’ve also worked closely with our retail clients to understand the challenges they face and opportunities within the market.

This close collaboration has provided us with unparalleled expertise and enabled us to develop our own IP that tackles retailers’ most pressing pain points and helps set them up for success. With over 40 Microsoft Partner of the Year Awards and 18 Microsoft Inner Circle recognitions to our name, no solutions partner has the same level of technical expertise or qualifications as Hitachi Solutions.

The ability to provide personalized customer experiences is now an essential component of organizational success — find out how to unlock it in our free whitepaper.

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Find out how D365 Customer Insights, when combined with Azure Synapse Analytics, can help retailers gain a more complete view of their data and current picture of their customers.

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