
Reimagining the retail customer experience
The retail customer experience is, in a word, expansive, spanning numerous touch points and channels, both digital and physical. Customers have come to expect well-designed, end-to-end journeys that enable them to seamlessly transition from online to in-person and back again, as well as personalized interactions and memorable experiences that transcend a single transaction. With competitive differentiation, long-term loyalty, and growth opportunities on the line, retailers must invest in innovative solutions that enable them to create unified, omnichannel experiences that consistently exceed customer expectations.