The X’s and O’s for Fan Insights: Fan Data Uses
Improve Advertising Revenue – With richer data, you’ll know exactly who was at the game, their purchase history at the game, and what parts of the stadium they traveled. Having these kinds of insights can help you focus sponsor targeting and authentic engagement in and out of the stadium.
Tailor Offers – When your fans aren’t at the game, you can engage them further with in-app offerings, targeted content, and marketing they’ll connect with. If you know which items, offers, or player memorabilia are selling well, support it even further with content for social media that targets them with more of it.
Better Retail Sales – With insights into your in-stadium retail, you can improve your selection of fan goods to improve sales.
Revenue Per Fan – Know exactly how much revenue you’re driving, what demographics are thriving and which need more support, and which sponsors are clicking with your audience so you can prove the return on investment for sponsors.